McDonald's launches new value meals
The gist
McDonald's is testing new affordable menu bundles at about 1,900 U.S. restaurants, aiming for a national launch in early 2027.
U.S. comparable sales rose just 0.2% last quarter, so the chain is courting budget diners.
How it unfolded
- Jun 2024McDonald's introduced a $5 Meal Deal.
- 2025The chain debuted its McValue menu and Extra Value Meals, offering a 15% discount on bundled items versus buying them separately.
- Apr 21, 2026McDonald's launched new value menu items nationwide, including items under $3 each, a $4 breakfast meal deal and lunch and dinner deals starting at $5.
Key terms
- comparable sales
- A retail metric comparing revenue from existing outlets over a period with the same period a year earlier, excluding new or closed stores.
- value menu
- A group of the least expensive items offered at a fast food restaurant, with portion size tied to price.
- earnings call
- A teleconference or webcast in which a public company discusses its financial results and often gives guidance to investors and analysts.
Source: Wikipedia