Tina Fey and Rachel Dratch reunite in Volkswagen ad for NBC's centennial
The gist
Volkswagen and NBCUniversal announced a spot starring Tina Fey and Rachel Dratch for NBC100.
The ad revives a former SNL pairing as NBC marks 100 years.
How it unfolded
- Feb 2025Volkswagen and NBCU partnered on a spot reviving the SNL sketch "The Californians" for the show's 50th anniversary.
- Nov 6, 2026Volkswagen drops a teaser for its 2027 Atlas campaign starring Tina Fey and Rachel Dratch, and NBCUniversal and Volkswagen of America announce the NBC100 collaboration spot.
- Nov 6, 2026TODAY airs a segment on the Fey-Dratch NBC100 Volkswagen promo.
Key terms
- SNL
- American late-night live sketch comedy variety show airing on NBC since 1975.
- NBCUniversal
- An American multinational mass media and entertainment conglomerate owned by Comcast, comprising the NBC television network and Universal Pictures.
- CMO
- A senior corporate executive responsible for managing an organization's marketing activities and brand strategy.
Source: Wikipedia