Apple CEO pushes more AI into iPhones
The gist
Apple CEO John Ternus reportedly pushed software chief Craig Federighi to accelerate AI beyond Siri.
The push comes as Apple opens Siri AI to developers and ships agentic features.
How it unfolded
- Sep 1, 2026John Ternus began his new role as Apple CEO, succeeding Tim Cook.
- Sep 9, 2026At the Surprise and Shine event, Ternus said the iPhone is already the best AI device and that Apple cares more about data privacy than rivals.
- Nov 2, 2026Apple reported Q4 2026 revenue up 12% to $114.5 billion, with iPhone sales of $57.58 billion and Services a record $31.6 billion.
Key terms
- agentic
- AI programs that can make decisions, pursue goals, and take actions independently, often used for coding tasks.
- Apple Intelligence
- A set of artificial intelligence features built into Apple's operating systems, combining on-device and server processing.
- capex
- Money a company spends to buy, maintain, or improve its long-term fixed assets.
Source: Wikipedia