Disney partners with Adobe on AI
The gist
Disney and Adobe announced a multi-year alliance making Adobe Disney's official AI Innovation Partner.
The deal puts bespoke Disney-trained AI models into theme park and studio workflows.
How it unfolded
- Jun 16, 2026Adobe announced a partnership with Walt Disney Imagineering to accelerate park designs using Adobe Firefly Foundry, combining Adobe's commercially safe AI models with Disney characters from franchises including Frozen, Moana, Lilo & Stitch and Cars.
- Jun 17, 2026Walt Disney Imagineering announced the partnership with Adobe to create AI models shaping Disney theme park experiences, delivered via Adobe Firefly Foundry.
- Nov 9, 2026Disney and Adobe announced a multi-year strategic alliance at Adobe's MAX conference, making Adobe Disney's official "AI Innovation Partner" with early access to Firefly, Firefly Foundry, Premiere and Photoshop plus dedicated engineering resources.
Key terms
- Creative Cloud
- A subscription-based suite of Adobe software and cloud services for design, video, web, and photography.
- Firefly
- A web app and family of generative AI models from Adobe for creative production, including text-to-image and text-to-video.
Source: Wikipedia