Tommy Hilfiger winter campaign stars Travis Kelce and Blackpink's Jisoo
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The gist
Tommy Hilfiger unveiled its winter 2026 campaign featuring Travis Kelce, Jisoo and Josh Hart.
The holiday push follows Kelce's March naming as global brand ambassador.
Background
Tommy Hilfiger is the fashion brand founded in 1985 and now part of PVH Corp., headquartered in Amsterdam. In March 2026 the brand named Travis Kelce, the Kansas City Chiefs tight end and three-time Super Bowl champion, as its global brand ambassador and creative collaborator. The winter campaign follows his starring role in the fall 2026 "Only in New York" campaign filmed at New York City's Plaza Hotel, which also featured Jisoo, a South Korean singer and actress known for the K-pop group Blackpink and a Tommy Hilfiger global brand ambassador.
How it unfolded
- Mar 30, 2026Tommy Hilfiger announces Travis Kelce as Global Brand Ambassador and creative collaborator, with the partnership beginning in Fall 2026.
- Sep 1, 2026The brand releases its fall 2026 "Only in New York" campaign, with Kelce in a video striding through The Plaza Hotel alongside Gigi Hadid, Jisoo, Peggy Gou, Frances Tiafoe and Carmelo Anthony.
- Nov 3, 2026Tommy Hilfiger and the Cadillac Formula 1 Team launch a Las Vegas Fanwear capsule at 9 a.m. Eastern on Tommy.com, cadillacf1team.com and select stores.
- Nov 5, 2026The winter 2026 campaign is unveiled, featuring ambassadors Travis Kelce and Jisoo, actor Arón Piper, creator Quen Blackwell, New York Knicks star Josh Hart and Liverpool FC players Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet.
- Nov 9, 2026FashionNetwork reports the campaign's weekly videos running up to Christmas, alongside a collection of wool work jackets, cable-knit jumpers, zipped cardigans and denim.
Key terms
- tight end
- An offensive position in American and Canadian football combining blocking and receiving roles, lined up tight to the offensive line.
- K-pop
- A form of popular music originating in South Korea, characterized by melodic quality and cultural hybridity, often performed by idol groups.
- capsule
- A small, minimalist collection of coordinating clothing items that can be mixed to create many outfits.
Source: Wikipedia
Who’s saying what
- Official
- Designer Tommy Hilfiger says the campaign celebrates individuality, family connections and the personalities behind familiar public figures.
- Official
- Chief design officer Lee Holman says the Las Vegas capsule started with classic prep codes amplified through the city's racing lens.