Walmart Black Friday ad released
The gist
Walmart will run three holiday sales from Nov. 12 to Dec.
It is the first major retailer to reveal its 2026 holiday plan, setting the pace for rivals.
How it unfolded
- Nov 6, 2026Walmart says its Early Black Friday Deals are already live, with more deal drops coming through the holiday season, and announces three sale events running Nov. 12 to Dec. 2.
- Nov 10, 2026Walmart's Black Friday sale is detailed in three waves, with the first big deals drop starting Nov. 12 and running to Nov. 15; some ad scans are already live.
- Nov 10, 2026Walmart+ members get early access to select hot deals from 12:01 a.m. ET on Nov. 12, with remaining items opening to all shoppers at 12:01 a.m. ET on Nov. 13.
Key terms
- Black Friday
- The Friday after Thanksgiving in the US, marking the start of the Christmas shopping season with heavily discounted sales.
- Cyber Monday
- The Monday after Thanksgiving in the US, promoted to encourage online shopping with sales.
Source: Wikipedia