Fender and Pokémon Center unveil two Japan-made guitars for Pokémon's 30th anniversary
The gist
Fender Japan and Pokémon Center announced Red and Green edition guitars for Pokémon's 30th anniversary.
The guitars nod to the 1996 Game Boy games and sell by lottery.
How it unfolded
- Feb 8, 2026Pokémon begins its 30th celebration year with a 30th merchandise collection online at Pokémon Center and a 'What's Your Favorite?' campaign planned through 2026.
- Jun 9, 2026The Pokémon Trading Card Game announces a 30th anniversary expansion releasing simultaneously worldwide in September.
- Oct 30, 2026Fender Music Corporation Japan and Pokémon Center announce two Made in Japan Fender electric guitars: the 'Red Version' Stratocaster (MSRP ¥396,000 JPY tax included) and 'Green Version' Telecaster, sold in Japan by lottery on Pokémon Center Online with applications opening November 19, 2026.
Key terms
- Stratocaster
- A double-cutaway electric guitar model designed by Leo Fender and colleagues and continuously manufactured by Fender since 1954.
- Telecaster
- An electric guitar model by Fender, the world's first mass-produced commercially successful solid-body electric guitar.
- single-coil pickups
- A magnetic transducer for electric guitars and basses that converts string vibration into an electric signal.
Source: Wikipedia