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Michael J. Fox
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The gist
Michael J. Fox and Harrison Ford star in a new Michael J. Fox Foundation PSA.
The campaign teaches how to support friends with Parkinson's, affecting 6 million worldwide.
Background
Michael J. Fox, diagnosed with Parkinson's in 1991, founded the Michael J. Fox Foundation in 2000, which has funded $3 billion in research. He and Harrison Ford co-star on the Apple TV+ series 'Shrinking,' where both play characters with Parkinson's. Their new PSA, created with Ryan Reynolds' agency Maximum Effort, aims to guide people on how to support a friend diagnosed with the disease.
How it unfolded
- Sep 2, 2026The Michael J. Fox Foundation releases a new PSA featuring Michael J. Fox and Harrison Ford, created by agency Maximum Effort.
- Sep 3, 2026Media outlets including Town & Country, BroadwayWorld, and Muse by Clios publish first looks and coverage of the campaign.
- Sep 4, 2026Forbes reports on the PSA, noting the collaboration with Ryan Reynolds' Maximum Effort.
Who’s saying what
- Official
- The Michael J. Fox Foundation's CMO Holly Teichholtz says the campaign aims to show authentic friendship and encourage people to visit the foundation's website for resources.
- Support
- Harrison Ford praises Fox's ability to make difficult topics easier to talk about, bringing honesty and humor to the conversation.