Apple TV news
Archived — this story has rotated out of today’s deck. It is kept here in full.
The gist
Apple skipped a new Apple TV 4K at its September 2026 iPhone event.
The box has waited four years for a refresh.
Background
Apple held its "Surprise and Shine" event in September 2026, announcing the iPhone 18 Pro and 18 Pro Max, the first foldable iPhone Duo, Apple Watch Series 12 and Ultra 4, and AirPods 5 — but no new Apple TV 4K. The current model dates to 2022 with an A15 Bionic chip, so rumors of a refresh have circulated for roughly 18 months. Bloomberg's Mark Gurman reported the device is "nearly ready to launch" and "will be ready this fall," and a leaked model identifier suggests a much bigger chip jump than previously expected.
How it unfolded
- Sep 8, 2026Leaks reported by MacRumors, 9to5Mac and AppleInsider point to the next Apple TV 4K using an A19 or A19 Pro chip, with 8GB or 12GB of RAM and possible Siri AI support.
- Sep 9, 2026Apple holds its "Surprise and Shine" event, unveiling the iPhone 18 Pro, iPhone Duo, Apple Watch Series 12 and Ultra 4, and AirPods 5 — with no new Apple TV 4K.
- Sep 10, 2026Bloomberg's Mark Gurman reports the new Apple TV 4K is "nearly ready to launch" and "will be ready this fall," keeping a launch possible within weeks.
Who’s saying what
- Analysts
- Bloomberg's Mark Gurman reports the new Apple TV 4K is nearly ready and will be ready this fall, so a launch could come within weeks.
- Caution
- Macworld frames the Apple TV alongside a touchscreen MacBook and HomePad as part of a second wave of releases after the iPhone event, not something announced on the day.
Still unverified
The A19 or A19 Pro chip, 8GB or 12GB of RAM, Siri AI support, the Apple-designed N1 wireless chip with Wi-Fi 7, and a revised Siri Remote all come from leaks and reports, not Apple announcements; the exact launch timing is also unconfirmed. Sources differ on the current model's RAM, cited as 6GB in one report and 4GB in another.