LeBron James promotes Polymarket gambling
The gist
LeBron James is reportedly paid $15 million a year to endorse Polymarket.
The NBA allows it, but the deal dwarfs his 76ers salary.
How it unfolded
- Sep 17, 2026Multiple outlets report LeBron James is getting $15 million annually in a Polymarket endorsement deal, with some noting it is worth significantly more than his 76ers contract.
- Sep 21, 2026Michael Jordan fans mock James after his NFL post for a multi-billion dollar brand faced backlash, including an X Community Note about paid-partnership labeling.
- Sep 23, 2026Calcalistech examines why prediction markets want LeBron James and other sports superstars.