Muse
The gist
Meta launched its Muse AI agent Sept. 8; it has been downloaded over 2.5 million times.
Its rise touches subscription bloat, bank deposits and a band's lost handle.
How it unfolded
- Sep 8, 2026Meta launched its Muse AI agent in the United States, describing it as a personal assistant that can handle email, scheduling, shopping and travel.
- Sep 19, 2026The band Muse performed at the iHeartRadio Music Festival in Las Vegas.
- Sep 22, 2026Meta shares soared 11.4% in one day, their biggest gain since April 2025, with Muse's No. 1 spot in the Apple App Store free app category cited as the trigger.