California farmers are struggling to sell grapes as demand for wine drops
The gist
U.S. wine sales fell to 329 million cases and $74 billion in 2025.
About half of California's wine grape crop had no signed buyer this harvest.
How it unfolded
- 2020U.S. wine sales totaled 427 million cases and $94 billion in expenditure.
- 2021Wine sales peaked during the pandemic as social gatherings were restricted and restaurants closed, prompting people to stock up and drink more at home.
- 2025U.S. wine sales fell to 329 million cases and $74 billion in expenditure.