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New Apple TV 4K
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New Apple TV 4K

The gist

Apple announced a new Apple TV 4K on October 13, priced at $299 in the US.
It ends a four-year gap and brings Siri AI into the living room.

How it unfolded

  1. Oct 18, 2022Apple TV 4K (3rd Gen) launched, starting the longest gap yet between two Apple TV models.
  2. Jun 25, 2026The Apple TV 4K got a price increase amid surging memory chip costs; the US starting price rose to $199 from $129.
  3. Sep 25, 2026MacRumors contributor Aaron Perris found an Apple image file for an unreleased 'Apple TV 4K (4th generation)' showing the same external design as the current model.

Sources

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