Why we built gg2
gg2 started from something small.
I spend a lot of time on X, Instagram, Reddit, Google Trends, and whatever else is trending. There is always more coming in. Something is always happening somewhere.
After a while I noticed something:
We know about more and more things, and it keeps getting harder to actually understand any one of them.
A trending topic tells me something is happening. A headline tells me what happened. But to actually understand it, I still have to keep searching, read across several outlets, hunt for background, and put the scattered pieces back together myself.
For anyone with a full day, that is not realistic.
It is not that we do not want to understand the world. It is that the world is changing faster than we can understand it.
So I started asking one question:
Could a product let an ordinary person understand what is happening in the world, quickly and completely, without spending hours on it?
That was the beginning of gg2.
What I wanted gg2 to do was not to push more news at you. It was to take the flood of scattered pieces and put one story back together. So that when you read something, you do not only learn what happened. You also learn why it happened, what came before it, where it stands now, what the different sides are saying, and why it is worth your attention at all.
So gg2 was never meant to be another news app in the usual sense.
I wanted it to be a tool for understanding the world.
In an age of too much information, what we are short of has never been information. It is the time and the ability to make sense of it. What gg2 tries to do is use AI to make a complicated world easier to read.
So that however fast the world moves, no one gets left behind by it.