Reuters/Ipsos poll: nine issues on voters' minds
The gist
A Reuters/Ipsos poll of 1,765 US adults found 48% call cost of living their top voting issue.
The survey lands on the eve of the 2026 midterms, with prices dominating.
How it unfolded
- Oct 24, 2025An earlier Reuters/Ipsos poll found 40% named candidates' cost-of-living positions the single biggest factor in their vote, versus 28% for protecting democracy, 14% immigration and 9% crime.
- Aug 31, 2026A Reuters/Ipsos poll conducted Aug 28–31 found 47% of registered voters called cost of living the single most important factor in their 2026 midterm vote; 71% disapproved and 22% approved of Trump's handling of the issue.
- Oct 26, 2026Reuters interviews with more than two dozen voters in three East Coast swing districts found high gas and grocery bills top of mind, meshing with the polling.